Hyundai Electrifies Pakistan with Launch of Ioniq 5 EV: Unveils at Rs 2.25 Crore

Hyundai Electrifies Pakistan with Launch of Ioniq 5 EV: Unveils at Rs 2.25 Crore

Hyundai IONIQ 5 and IONIQ 6: A Glimpse into Pakistan’s Electric Vehicle Future.

Hyundai has officially unveiled the Ioniq 5 EV in Pakistan, marking a significant milestone in the country’s transition to sustainable mobility. Priced at Rs. 22,500,000, this electric vehicle (EV) is poised to revolutionize the way Pakistanis travel, offering a cleaner, greener, and more efficient alternative to traditional fossil fuel-powered vehicles.

Hyundai Ioniq 5 EV Features and Specifications:

Key Specifications:

• Fuel Type: Electric (Battery)
• Max Power: 214.56 bhp @ 7000 rpm
• Max Torque: 350 Nm @ 2000 rpm
• Seating Capacity: 5
• Transmission Type: Automatic
• Boot Space: 584 liters
  •.Body Type: Sport Utilities
• Battery Capacity: 72.6 kWh
• Charging Time: 6 hours 55 minutes (11 kW AC)

Key Features:

• Power Steering: Yes
• Power Windows Front: Yes
• Anti-Lock Braking System: Yes
• Air Conditioner: Yes
• Driver Airbag: Yes
• Passenger Airbag: Yes
• Automatic Climate Control: Yes
• Alloy Wheels: Yes

Engine & Transmission:

• Battery Capacity: 72.6 kWh
• Motor Power: 160 kW
• Motor Type: Permanent magnet synchronous
• Max Power: 214.56 bhp
• Max Torque: 350 Nm
• Range: 631 km
• Range – Tested: 432
• Battery Warranty: 8 years or 160,000 km
• Battery Type: Lithium-Ion
• Charging Time (A.C): 6 hours 55 minutes (0-100%)-11 kW AC
• Charging Time (D.C): 18 minutes (10-80%)-350 kW DC
• Regenerative Braking: Yes
• Charging Port: CCS-I
• Charging Options: 11 kW AC, 50 kW DC, 350 kW DC
• Charger Type: 3.3 kW AC, 11 kW AC Wall Box Charger
• Transmission Type: Automatic
• Gear Box: 1-Speed
• Mild Hybrid: No
• Drive Type: RWD

Suspension, Steering & Brakes:

• Front Suspension: McPherson Strut
• Rear Suspension: Multi-link
• Steering Type: Electric
• Steering Column: Tilt & Telescopic
• Front Brake Type: Disc
• Rear Brake Type: Disc
• Braking (100-0 kmph): 38.59 meters
• City driveability (20-80 kmph): 4.33 seconds
• Braking (80-0 kmph): 23.50 meters

Dimensions & Capacity:

• Length: 4635 mm
• Width: 1890 mm
• Height: 1625 mm
• Boot Space: 584 liters
• Seating Capacity: 5
• Wheel Base: 3000 mm
• No. of Doors: 5

Comfort & Convenience:

• Power Steering: Yes
• Power Windows-Front: Yes
• Power Windows-Rear: Yes
• Air Conditioner: Yes
• Heater: Yes
• Adjustable Steering: Yes
• Height Adjustable Driver Seat: Yes
• Ventilated Seats: Front
• Electric Adjustable Seats: Front
• Automatic Climate Control: Yes
• Accessory Power Outlet: Yes
• Trunk Light: Yes
• Rear Reading Lamp: Yes
• Rear Seat Headrest: Yes
• Adjustable Headrest: Yes
• Rear Seat Centre armrest: Yes
• Cup Holders-Front: Yes
• Cup Holders-Rear: Yes
• Rear AC Vents: Yes
• Heated Seats Front: Yes
• Heated Seats – Rear: Yes
• Seat Lumbar Support: Yes
• Cruise Control: Yes
• Parking Sensors: Front & Rear
• KeyLess Entry: Yes
• USB Charger: Front
• Central Console Armrest: With Storage
• Tailgate Ajar: Yes
• Hands-Free Tailgate: Yes
• Luggage Hook & Net: Yes
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What Sets the Ioniq 5 EV Apart?

The Ioniq 5 EV stands out from its competitors with its unique blend of design, technology, and sustainability features. Its exterior boasts a quirky, retro-futuristic design with a squared-off complexion and stubby proportions, while its interior features a spacious, comfortable cabin with plenty of legroom and a panoramic glass roof. The vehicle also comes equipped with advanced technology features like a footrest for the driver’s seat, a column-mounted gear selector, touch controls, and an intuitive infotainment system. Additionally, the Ioniq 5’s sustainable features, such as eco-friendly leather and headliner materials, recycled plastic bottles in the upholstery, and sustainable paint ingredients, make it an attractive option for environmentally-conscious buyers. Its impressive performance, with 320 horsepower and 446 lb-ft of torque, and its ultra-fast charging capabilities, make it a great choice for those seeking a powerful and convenient EV.

Impact on the Pakistani Market:

The Hyundai Ioniq 5 is expected to have a significant impact on the Pakistani electric vehicle (EV) market. With its competitive pricing, starting at PKR 2.25 Crore, it offers a range of 430 km and advanced features like auto-dimming headlights, panoramic sunroof, and wireless charging. Its arrival in Pakistan, with a delivery ETA of 4-5 months, is expected to boost the EV market, which has seen growth with the introduction of other EVs like the Audi e-tron and MG ZS EV. The Ioniq 5’s features and pricing make it an attractive option for those seeking a premium EV experience, contributing to the increasing demand for electric vehicles in Pakistan.

Pricing and Positioning:

The Hyundai Ioniq 5 is strategically positioned in the Pakistani market as a premium electric vehicle, priced competitively to appeal to a wide range of customers. The base variant, priced at PKR 2.25 Crore, offers a rich feature list, including a 12.3-inch touchscreen, LED headlights, and 18-inch alloy wheels. The mid-range variant, priced at PKR 2.5 Crore, adds features like a panoramic sunroof, wireless charging, and a 360-degree camera system. The top-of-the-line variant, priced at PKR 2.75 Crore, boasts advanced features like a heads-up display, ventilated seats, and a premium sound system. This pricing strategy allows the Ioniq 5 to compete effectively with other premium EVs in the market, while also offering exceptional value for its features and performance. By positioning the Ioniq 5 as a premium offering, Hyundai aims to establish itself as a leader in the Pakistani EV market, appealing to customers seeking a luxurious and technologically advanced driving experience.

Challenges and Opportunities:

The Hyundai Ioniq 5 faces significant challenges in the Pakistani market, including the limited charging infrastructure, particularly for long-distance travel, which may deter potential buyers. Additionally, the higher price point compared to traditional gasoline-powered vehicles may make it less accessible to some consumers. Furthermore, the limited availability of advanced ADAS features in the Pakistani market may make it less competitive compared to other premium EVs.

However, there are also opportunities for the Ioniq 5 to revolutionize the electric vehicle market in Pakistan. The growing interest in electric vehicles, driven by increasing awareness of environmental issues and government initiatives to promote eco-friendly mobility solutions, presents a vast potential market for the Ioniq 5. Moreover, the Pakistani government’s plans to establish a comprehensive charging network and offer incentives for EV adoption are expected to further boost demand. By offering a vast driving range, fast charging ability, and premium features, the Ioniq 5 is well-positioned to capitalize on these opportunities and establish itself as a leader in the Pakistani EV market.

The Hyundai Ioniq 5 EV is a game-changer in sustainable mobility, offering a cleaner, greener, and more efficient alternative to traditional fossil fuel-powered vehicles. With its advanced features, spacious interior, and cost-effective pricing, this EV is poised to revolutionize the way Pakistanis travel. Whether you’re an environmentally conscious individual or a tech-savvy driver, the Ioniq 5 EV is worth considering.